Women in Road Safety South Africa
The Road Safety FoundationRoad Safety South AfricaSouth African Road Safety
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Date : 05 April 2013

Very successful Easter Campaign

Safe babySafe baby New car seat!New car seat! Reflective wrist bands for kidsReflective wrist bands for kids

Once again Wheel Well Centre and Women in Road Safety teamed up for Road Safety and took the Car Seats for Kids campaign to the Montrose Shell Ultra City Complex on the N3, near Harrismith. The campaign was a phenomenal success!


70 Seats were taken down to cover a campaign over 2 days. These included 20 backless booster seats, 20 full booster seats, 15 toddler seats and 15 baby seats. These car seats, vital to keep our children safe on the road, were available to parents in return for an affordable donation. Between 12h00 and 17h00 on Thursday 28th, 55 seats were distributed. It was decided to keep the remainder of the seats for Friday 29th, and the last 15 seats went in a flurry of activity - by 09h00 all the seats were gone!


The parents were delighted and amazed at their good fortune. Some knew exactly how much car seats cost and confessed openly that they could not afford to buy new ones, and were hesitant to get second hand seats due to the fact that they are usually dirty, broken and not vetted for safety. Not so with this campaign! The booster seats were brand new, thanks to sponsors and supporters like Drift Performance Products who made the seats available at a hugely discounted price, Bridgestone SA, and the N3 Toll Concession who funded the purchase. The toddler and baby seats were cleaned and thoroughly checked by Wheel Well before they were made available for the campaign. These seats are good as new and will keep the children safe in vehicles.


The campaign also benefitted from the energetic input from Active Education and Imperial I-Pledge. Chris and Tebogo were unstoppable in their enthusiasm for the cause, taking the seats into the vast parking area and making sure that the kids were safely strapped in before they moved on to the next vehicle with unrestrained young passengers.


Bridgestone SA supplied informative posters and banners that explained the objectives of the campaign, as well as reflective visibility bracelets that were handed out to children and adults. These are a highly effective aid to pedestrian visibility on the roads, and many were handed out to bus passengers who stopped at Shell Montrose.


Clare Vale, Chairperson of Women In Road Safety, on the Easter Campaign: ”Our Easter Road Safety Campaign built on the success of our December campaign, and we were able to put another 70 children into safe child seats over the two days. It’s clear that the mix of raising awareness, providing education on car seats and road safety as well as making seats available on site is a winning combination. We will continue to work towards improving child safety in vehicles and with the help of our sponsors and partners, will be planning further campaigns and projects aimed at improving safety on our South African roads.”


For further information, please visit the Women in Road Safety website at www.womeninroadsafety.co.zaand follow us on Twitter: @WIRSSouthAfrica


Women in Road Safety is a Forum of The Road Safety Foundation.

Very successful Easter Campaign

70 seats handed out in two days at Montrose Shell Ultra City

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Easter Road Safety Campaign

Women in Road Safety will be conducting a road safety campaign from 28th - 29th March at the Shell Montrose Facility on the N3. This campaign will target general road safety awareness as well as child safety in the vehicle.

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